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Pop star Rihanna sported Rebecca’s “Melrose” bracelet and earrings throughout the music video for her latest single, “Rehab,” also featuring Justin Timberlake.

New York–Amid a surfeit of news about struggling sales growth in the luxury market, success stories these days are standing out more than ever, which is exactly the case with jewelry brand Rebecca.

Rebecca distributor Testi USA announced that the brand will finish the 2008 year with a 325 percent increase in sales over 2007–quite a feat given the year’s difficult economic conditions.

Rebecca also increased its sales force and internal organization in 2008, and is expanding its U.S. distribution operations in Santa Monica, Calif., to a new location that will be seven times the current space. The new location will be announced in the first quarter of 2009.

“This is such an exciting time for Rebecca,” U.S. brand President Agostino Magni said in a media release. “Our stainless and gold-plated bronze jewelry is so innovative and bold that celebrities are going crazy for it, and retailers and their customers see it as a new material that is affordable but offers a great look–always fresh, vibrant and Italian.”

The Rebecca line can be found in department stores such as Bloomingdales and Fred Segal, as well as in independent retail doors, including Mednikow in Memphis, Tenn., Polacheck’s Jewelers in Los Angeles, James and Sons in Chicago, Tapper’s Diamonds and Fine Jewelry in Detroit, King Jewelers in Miami, and Orr’s Jewelers in Pittsburgh.

The brand is currently distributed in more than 30 countries and counts a total of 14 freestanding Rebecca stores worldwide, including a U.S. location in Beverly Hills, Calif.