Design Art and Photography

New York–LupRocks.com, a jewelry-product-placement Web site, is joining forces with NolchaNetwork.com, a multi-faceted network focused on the emerging and independent fashion market.

The move is designed to provide increased opportunities for members of both sites.

“Our member benefits include an online career-networking community, a fashion business publication and key events during [New York] and London Fashion Weeks that provide emerging fashion designers exposure to press, buyers and industry figures. LupRocks.com members will now have access to these resources,” Nolcha founder Kerry Bannigan said in a press release issued on Dec. 15. “Our membership base will find a tremendous benefit in taking advantage of the product-placement opportunities available through LupRocks.com.”

Jessica Cohen, president and founder of LupRocks.com parent company Lup, said Nolcha is a perfect fit for her company.

“While we have access to unprecedented product-placement opportunities, many of our members crave a continuing-education resource as well as access to key players on the business side of the fashion and accessories industries; areas in which Nolcha excels,” Cohen said.

Members of NolchaNetwork.com who sign up for LupRocks.com‘s subscription-based product-placement service will receive a membership discount and frequent updates on product-placement opportunities available through the site.

Nolcha will allow LupRocks.com members access to its members-only network and will give them the “right of first refusal” on various event opportunities, such as the mainstay Fashion Week events.

Other advantages of the LupRocks.com/NolchaNetwork.com partnership will develop moving forward, the press release said.

NolchaNetwork.com is a global, fashion-industry career network bringing business to the forefront of the emerging and independent fashion market. Nolcha events for emerging fashion designers have been featured in the BBC, Drapers, Forbes, the New York Post and its Page Six magazine, The Guardian, OK!, Sportswear International, The Wall Street Journal and many others.

LupRocks.com is a membership-based, online sourcebook connecting designers of fine jewelry, accessories, apparel, beauty and housewares directly with costume designers, stylists, set designers and editors. LupRocks.com has worked with various entertainment productions, such as the films No Reservations, The Nanny Diaries and The Women, as well as fashion-centric television shows such as Cashmere Mafia, Gossip Girl and Ugly Betty. The site has also worked with numerous national and regional print publications.