Design Art and Photography

The brouhaha surrounding branded goods seems to grow every year. Whether it’s introducing a new brand or marketing an established one, our roundtable of jewelers offer tips on how to get customers tied up in new allegiances.

Trying to untangle the ‘Net for your store? Plugging into the Web sites that shopping enthusiasts consistently turn to can help jewelers pluck out the most buzzed-about trends.

Editor’s note: For more of our special Fashion Issue, see the December issue of National Jeweler.